The Internet influences 70 percent more sales offline than it does online, according to a recent study by The Dieringer Research Group. From Q2 2003 to the same period this year, consumers spent $106.5 billion online. Yet the Web influenced another $180.7 billion in offline sales.

Und weiter:
According to the new research, nearly 15% of total U.S. retail spending (excluding gasoline, food services and inventories) is currently influenced altogether by the Internet, a much higher ratio than is commonly cited.


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